wall ideation

initial wall sketch


revised wall sketch - route 1


revised wall sketch - route 2



navigation
ideation & sketches

exhibition identity

sketches & doodles


revised doodles


Exhibition Name


color pallet exploration
friendly, lively, designery-feel, iniviting, exploratory

exhibition wall design

sketches & doodles
what is graphic representation of the exhibition?
Exploring the journey as a designer. How can that be expressed in a clean, designery aesthetics without it being cold and bare?


more ideation
initial digital sketches, color exploration and path sketches

Introduction wall

wall ideation
initial sketches of the introduction wall of the exhibition.




type ideation
Initial type exploration with sketchy graphics. Clean, inviting, friendly, humanistic, rough around the edges.

exhibition moodboard

exhibition design moodboard
lively, friendly, clean, aesthetically pleasing & intriguing, humanistic-feel, nature, relationships











journey moodboard
How do you represent a journey and path?

exhibition layout

research
IKEA showroom layout. How does IKEA invite visitors and allow them to explore?


doodles
Considering psychological aspect of the visitors in mind. Allow users to explore yet give them a sense of direction.


revisions
digital sketch of the layout - key areas, navigation map, icons